One of the main features demonstrated at Apple’s WWDC conference was the Passbook application for iOS. Passbook was recently added as part of Apple’s iOS 6 upgrade and while looks like it has promise it has failed to deliver so far – well in the UK at least.
Once I had digested what Passbook was all about I waited patiently for iOS 6 to be released so I could start to use it for coupons and loyalty cards, something that I use the most in the various supermarkets here.
When I updated to iOS 6 last week I fired up Passbook and was greeted with the following:
When I clicked on App Store the following screen appeared:
So ok it’s early days I thought to myself, lets give it a few days, I didn’t realize at the time that Passbook worked a bit like the normal app process where the companies produce them and submit to Apple.
Once my iPhone 5 came through with iOS 6 preinstalled I fired the app up again but this time actually got into the store and was presented with the following list of available Passbooks:
Which had me thinking that either Apple hasn’t sold the idea very well or companies are taking time to adopt this new approach, well at least here in the UK anyway.
How is it looking in the US?