id America, a company famous for it’s unique take on cases (see: the Gasket case and the playful Cushi line), has introduced a new case for the new iPad and iPad 2. The snap-on case features a rubberized finish to improve grip during use. Moreover, the Hue Soft Grip is compatible with Apple’s SmartCover, which seems to be a growing trend within the case industry. The Hue Soft Grip comes in six different pastel colors that are sure to compliment your summer attire. The Hue Soft Grip case retails for $29.95 and is available for immediate purchase on id America’s website.